In a bid to strengthen its presence in the affordable smartphone market, Samsung has introduced a new lineup of smartphones priced under ₹15,000. The South Korean tech giant is targeting budget-conscious consumers with feature-packed devices that offer premium features at affordable prices.
The new series includes the Samsung Galaxy M14, Galaxy A04, and Galaxy F14, designed to meet the growing demand for smartphones that deliver value for money without compromising on quality. These devices come equipped with high-performance processors, robust battery life, and upgraded camera systems, offering a seamless experience for users on a budget.
Key Features of the New Samsung Phones Under ₹15,000:
Samsung Galaxy M14
Samsung Galaxy M14:
-
- Display: 6.6-inch FHD+ Infinity-V display.
- Processor: Exynos 1330 chipset.
- Battery: Massive 6,000mAh with 25W fast charging.
- Camera: 50MP triple camera setup.
- Price: Starting at ₹13,499.
Samsung Galaxy A04:
-
- Display: 6.5-inch HD+ display.
- Processor: MediaTek Helio P35.
- Battery: 5,000mAh.
- Camera: Dual rear cameras with 50MP main sensor.
- Price: Starting at ₹11,999.
Samsung Galaxy F14:
-
- Display: 6.6-inch FHD+ PLS LCD.
- Processor: Exynos 850 chipset.
- Battery: 6,000mAh with fast charging.
- Camera: 50MP dual rear camera.
- Price: Starting at ₹12,999.
Focus on Affordability and Performance
Samsung’s latest offerings in the budget segment are designed to cater to users looking for long-lasting battery life, decent camera performance, and large displays for media consumption and gaming. With many consumers now spending more time on their phones for both work and entertainment, these smartphones offer an excellent combination of performance and affordability.
The new Galaxy M14, Galaxy A04, and Galaxy F14 smartphones are packed with the latest features, and they are priced to be accessible for all,” said a Samsung India spokesperson.
Competition in the Budget Segment
Samsung’s new lineup is expected to intensify competition in the budget segment, which is currently dominated by brands such as Xiaomi, Realme, and Vivo. With the launch of these new models, Samsung aims to provide an alternative for consumers seeking trusted brands with a reputation for durability and after-sales service.
The phones are now available on major e-commerce platforms like Amazon and Flipkart, as well as in Samsung retail stores across the country.